This week in search 10/22/10

This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.

One of our core philosophies has always been launch and iterate. We’ll bring you a useful new feature or product, and then use both data and your feedback to continuously make it better. This week, we’re excited to announce three enhancements to some of the Google tools that have been around a while. So the next time you’re searching for the latest news, traveling abroad or looking for daily updates on a topic of interest—we’ve got you covered. Here are this week’s updates:

Realtime counter in search results
Since Realtime Search launched in December of last year, we’ve steadily updated the feature making it more comprehensive and easier to use. This week we added a Realtime counter underneath the News section of your search results. Now, when people on your favorite social networks are commenting on a particular topic you’ve searched for, you can easily see how many updates have been shared, all in real-time. This makes it easy to see when a news story is popular on the social web. Click the link to see the full Realtime Search results page.


Local flavor of Autocomplete, now international
It’s been more than a year since we launched localized versions of Google Autocomplete (formerly Google Suggest) that offer relevant search predictions tailored for different regions (we’re at 155 domains and growing!) More recently, we took these tailored predictions to a new level in the U.S. by targeting to specific metro areas like San Francisco and Chicago. This week, we extended these hyper-local predictions around the globe to every country that has Autocomplete. This means that the list of predictions beneath the search box will seem more locally relevant than ever.

For example, when you’re in Barcelona, Spain and you start typing [rest] there’s a good chance you’re actually looking for restaurants in Barcelona:

However, if you’re in Madrid, you’ll probably want to check the restaurants there:


Better support for news-lovers in Google Alerts
It might be hard to believe, but Google Alerts have been providing email updates on your topic or query of interest since all the way back in 2003. Over the course of the past few years, we've spent a lot of time improving the way Google Alerts works to handle very specific queries (like a business or hobby), and while we've still got a lot of work to do, we've made steady improvements in the quantity, freshness and relevance of the content that we send you.

However, we’ve found many people are specifying general topics like “finance,” “entertainment” or even simply “news.” Up until this week, Google Alerts would return a long list of content from across the web about these very broad topics. This worked, but we realized it’s probably much more helpful to send you the corresponding section from Google News, since it seems like you’re looking for a digest of the big topics of the day. So we’re now including News sections in Alerts if you enter one of the following terms like: news, world news, business, entertainment, finance, health, science, sports or technology. This allows you to have your favorite part of Google News delivered to your inbox every morning.

The week in searches
In addition to all of these enhancements, are you curious to know what Google searches shot off the charts this week? The Google Beat gives you an inside look into the pulse of U.S. searches. In this week’s edition, we cover everything from BCS Football to Snooki.

We hope you find these updates useful!

Posted by Amit Singhal, Google Fellow

Creating stronger privacy controls inside Google

(Cross-posted on the Public Policy and European Public Policy Blogs)

In May we announced that we had mistakenly collected unencrypted WiFi payload data (information sent over networks) using our Street View cars. We work hard at Google to earn your trust, and we’re acutely aware that we failed badly here. So we’ve spent the past several months looking at how to strengthen our internal privacy and security practices, as well as talking to external regulators globally about possible improvements to our policies. Here’s a summary of the changes we’re now making.

• First, people: we have appointed Alma Whitten as our director of privacy across both engineering and product management. Her focus will be to ensure that we build effective privacy controls into our products and internal practices. Alma is an internationally recognized expert in the computer science field of privacy and security. She has been our engineering lead on privacy for the last two years, and we will significantly increase the number of engineers and product managers working with her in this new role.
  
  
• Second, training: All our employees already receive orientation training on Google’s privacy principles and are required to sign Google’s Code of Conduct, which includes sections on privacy and the protection of user data. However, to ensure we do an even better job, we’re enhancing our core training for engineers and other important groups (such as product management and legal) with a particular focus on the responsible collection, use and handling of data. In addition, starting in December, all our employees will also be required to undertake a new information security awareness program, which will include clear guidance on both security and privacy.
  
  
• Third, compliance: While we’ve made important changes to our internal compliance procedures in the last few years, we need to make further changes to reflect the fact that we are now a larger company. So we’re adding a new process to our existing review system, in which every engineering project leader will be required to maintain a privacy design document for each initiative they are working on. This document will record how user data is handled and will be reviewed regularly by managers, as well as by an independent internal audit team.

We believe these changes will significantly improve our internal practices (though no system can of course entirely eliminate human error), and we look forward to seeing the innovative new security and privacy features that Alma and her team develop. That said, we’ll be constantly on the lookout for additional improvements to our procedures as Google grows, and as we branch out into new fields of computer science.

Finally, I would like to take this opportunity to update one point in my May blog post. When I wrote it, no one inside Google had analyzed in detail the data we had mistakenly collected, so we did not know for sure what the disks contained. Since then a number of external regulators have inspected the data as part of their investigations (seven of which have now been concluded). It’s clear from those inspections that while most of the data is fragmentary, in some instances entire emails and URLs were captured, as well as passwords. We want to delete this data as soon as possible, and I would like to apologize again for the fact that we collected it in the first place. We are mortified by what happened, but confident that these changes to our processes and structure will significantly improve our internal privacy and security practices for the benefit of all our users.

Posted by Alan Eustace, Senior VP, Engineering & Research

Working to stop bullying, National Ally Week and navigating online LGBTQ resources

We’ve all been saddened by the recent suicides of gay youth, especially as tragedy has piled atop tragedy. Each of them is a signal that we need to do more to put an end to these incidents that destroy the lives of both the children being bullied and children who bully.

We believe the Internet can provide a safe space and resources for youth who are struggling with their identity and looking for help. And we’ve been happy to see products like YouTube being used to deliver messages of hope. There are many organizations out there doing an extraordinary job providing resources for LGBTQ youth, and we wanted to highlight a few as part of GLSEN’s National Ally Week: Trevor Project, GroundSpark’s Respect for All Project, the YouTube “It Gets Better” project and the Gay Lesbian Straight Education Network. GLSEN’s Safe Space campaign page provides resources and support for educators, policy makers, community leaders and students to take action to make a positive difference. We recently made a $50,000 donation to the Trevor Project, in support of the Levi’s Challenge Grant announced on The Ellen DeGeneres Show—they will be matching up to $50,000 dollars in donations to the Trevor Project. We’ve also donated to GroundSpark and GLSEN. We hope that other companies and individuals will consider doing the same.

We also wanted to share a video some of our own Googlers made for the “It Gets Better” project documenting their own experiences and sending messages of encouragement to LGBTQ youth.



Finally, the Matthew Shepard Foundation has been in the forefront of LGBTQ issues educating the world and sharing the tragic story of Matthew Shepard. We asked Judy Shepard, Matthew’s mother, to share her thoughts with us on the recent tragedies and what we can do to help. Here’s what she said:

It’s been devastating lately to see so many families losing their LGBT kids to suicide and frankly, incredibly frustrating to see so many cases that seem to be linked in some way to bullying. My husband Dennis and I started the Matthew Shepard Foundation in the hope that by helping youth connect with resources, supportive allies and positive messages about their future, that it might prevent tragic outcomes like suicides or hate crimes. We’re just one part of a huge community of allies. And we are allies for all youth, whether they’re being singled out for their sexuality, or their race, or something else that makes them different. But if we can’t get the word out to the young people who really need to hear from us, and can’t make them more comfortable reaching out for help when they’re in crisis, then we’ll continue to struggle to protect them.

I’ve been out speaking at schools for the last 12 years to give these students a little hope and show them there are people they can turn to even if their own families aren’t accepting. I’ve also tried to open the eyes of the kids who are doing the bullying too—to show them the pain a victim’s family suffers. We lost a son, but the young men who killed Matthew are a sad example of how you can basically lose your life by victimizing people, too, almost as much as by being the victim.

-Judy Shepard

We honor the memory of Matthew and of the children who lost their lives this fall, and our hearts go out to their families. We thank Judy for her words and encourage everyone to work to help our youth to find safety and a better way to engage in the world—including using the Internet for the amazing good it brings, and not to bully others.

Posted by Megan Smith, Vice President, New Business Development Google Inc. and General Manager, Google.org and Laszlo Bock, VP of People Operations

YouTube highlights – 10/21/2010

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular product features, interesting programs to watch and tips anyone can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

From a video biennial in New York to classical music in Sydney to 24 hours of live-streaming comedy courtesy of Conan O’Brien, we’ve got a lot to cover! Below is our update from the past two weeks.

YouTube Play: live from the Guggenheim
Later today (Thursday), the YouTube Play jury will announce the top 25 creative videos selected from the 23,000 submissions received for the Biennial of Creative Video. In celebration, YouTube and the Guggenheim have partnered to host a one-of-a-kind art exhibition and event featuring music, collaborations, eye-popping projections and, of course, some really fantastic videos. If you’re in New York, you can catch some of the projections on the façade of the Guggenheim tonight and tomorrow (sneak peek below). Or head to youtube.com/play to catch the event live, starting at 8 p.m. ET.

Video submissions from YouTube Play projected on the Guggenheim in New York City

YouTube users discuss ideas to help fix the global economy
YouTube users often have a lot of useful, imaginative and altruistic ideas—including thoughts on how to fix the global economy. For example, take The Young Turks and How the World Works, a.k.a. Cenk Uyger and Lee Doran, who’ve brought their political commentary beyond YouTube to a special forum on Reuters.com focused on fixing the economic slowdown for good.

Dancing tacos? 80’s aerobics? Intern Twister?
What could these things possibly have in common? A 24-hour webcast by Conan O’Brien (of course)! You can now watch Conan and Team Coco prepare for their upcoming show on TBS with “behind-the-scenes” footage filmed from a webcam strategically situated on their office’s second floor stairwell. What could possibly go wrong?

Audition for the YouTube Symphony Orchestra’s 2011 performance
Two years ago, the YouTube Symphony Orchestra, the world’s first online collaborative orchestra, debuted at Carnegie Hall. It’s back, and this time a new round of performers will be playing their part onstage at the iconic Sydney Opera House in March 2011. Find out how you can audition for the YouTube Symphony Orchestra 2011 presented by Hyundai.



Leanback premieres on Google TV
We recently announced YouTube Leanback in beta, and now it’s on Google TV. When you view YouTube in Leanback on Google TV (or online), you’ll see videos begin to play immediately based on your subscriptions and viewing history. You can watch popular and interesting videos in genres like Comedy, Entertainment, News, Science & Technology and How To & Style, or rent full-length movies and TV shows from the youtube.com/store.

Calling musicians worldwide
For singers, songwriters or bands looking to promote their music, we’ve extended our Musicians Wanted program to Argentina, Australia, Canada, the Czech Republic, France, Ireland, the Netherlands, New Zealand, Spain, Sweden and the U.K. This program lets musicians make money from their videos. Find out where to sign up here.

Get your viewers’ undivided attention
If you’re an advertiser, you might be interested to know that according to Nielsen, the average American watches five hours of TV per day. Five. Hours. But a new study conducted by Frank N. Magid Associates, YouTube and Next New Networks found that viewers are 2.5 times more likely to pay full attention to video content created specifically for the web than to TV. This finding suggests that advertisers can take advantage of opportunities to reach viewers online—where they are most fully engaged.

Country duo Sugarland live from New York City
Finally, if you missed the live-streamed Sugarland concert on YouTube, you can still catch the third installment of our “Unstaged” series with Vevo and American Express. Directed by Kenny Ortega of High School Musical and Dirty Dancing fame, highlights from the show included songs from the band’s new album, The Incredible Machine, a special guest appearance by Ronnie Dunn and behind-the-scenes footage with band members who answered questions tweeted by fans.



Don’t forget to check out our continuing series of tips on how to thrive at YouTube and for more information on what we’re up to, head on over to our YouTube Blog.

Posted by Serena Satyasai, Marketing Manager, YouTube Team

Bringing ultra high-speed broadband to Stanford homes

Earlier this year we announced our plans to build and test ultra-high speed broadband networks in a small number of American communities. Since then, a team of Google engineers has been hard at work experimenting with new fiber optic technologies. And following a series of tests we’ve run on Google’s campus, we’re excited to announce the next step in our project.

We’ve reached an agreement with Stanford University to build an ultra-high speed broadband network to the university’s Residential Subdivision, a group of approximately 850 faculty- and staff-owned homes on campus. Through this trial, we plan to offer Internet speeds up to 1 gigabit per second—more than 100 times faster than what most people have access to today. We plan to start breaking ground in early 2011.

To be clear, this trial is completely separate from our community selection process for Google Fiber, which is still ongoing. As we’ve said, our ultimate goal is to build to at least 50,000 and potentially up to 500,000 people, and we still plan to announce our selected community or communities by the end of the year.

Stanford’s Residential Subdivision—our first “beta” deployment to real customers—will be a key step towards that goal. We’ll be able to take what we learn from this small deployment to help scale our project more effectively and efficiently to much larger communities.

Why did we decide to build here? Most important was Stanford’s openness to us experimenting with new fiber technologies on its streets. The layout of the residential neighborhoods and small number of homes make it a good fit for a beta deployment. And its location—just a few miles up the road from Google—will make it easier for our engineers to monitor progress.

We’re excited about this beta, and we look forward to announcing our selected community or communities for Google Fiber in the coming months.

Posted by James Kelly, Product Manager