How to steer clear of money scams

This post is the latest in an ongoing series on how to stay safe online. - Ed.

As the designated tech support person for my immediate family, I'm used to getting calls about issues like browser crashes and confusing websites. But recently my mom called to ask about something she saw online that said Google would pay her thousands of dollars to work from home with no experience required. She didn't buy it, but she did want to ask — is this for real?

My mom was right to be skeptical. In the current economic downturn, a lot of people are looking for ways to make extra money. Unfortunately, some unsavory characters see this trend as an opportunity to trick unsuspecting people with scams and elaborate get-rich-quick schemes. We're seeing disturbing cases in which websites, emails and advertisements claim that you can make large amounts of money from home with very little effort using Google products and services. They're designed to look like they were written by a regular person, just like you, who stumbled across an amazing opportunity to make their monetary dreams come true. What they don't tell you clearly is that Google is not affiliated with these sites and that they may add extra charges to your credit card or misuse your personal information.

To be clear, we are proud to say that many companies and individuals do legitimately make money placing ads on their websites with Google AdSense or participating in programs like the Google Affiliate Network. Creating a successful website is hard work — successful sites earn their money by writing compelling content, developing useful applications and maintaining vibrant user communities. Any claim that you can skip all of that and make just as much money by posting links, using a secret system, or running a kit to generate websites should be treated with a heavy dose of skepticism.

Spammers attempt to reach users by generating hundreds of webpages and sending out a flood of spam emails, sometimes even buying advertisements on reputable websites. Their sites also target other popular Internet companies. They may include family photos pilfered from another site or a picture of a check they supposedly received. Spammers use a wide range of techniques that try to slip past automatic filters to get to you. At Google, we work hard to protect users from these schemes by using a combination of automated and manual tools that remove them from our search index and ad network. However, scams target many companies and appear in various places around the web, so we all need to work cooperatively. Google collaborates with various government and non-governmental consumer protection agencies, such as the Federal Trade Commission, that are investigating these types of schemes further.

How to identify scams and other schemes

In general, if it looks too good to be true, it probably is. Here are some pointers on what to look out for:

• Before you fill out a form or give someone a credit card, do a web search to see what other people are saying about the company and its practices.

• Be wary of companies that ask for upfront charges for services that Google actually offers for free. Check out our business solutions page before writing a check.

• Always read the fine print. Watch out for get-rich-quick schemes that charge a very low initial fee before sneaking in large reoccurring charges on your credit card or bank account.

• Google never guarantees top placement in search results or AdWords — beware of companies that claim to guarantee rankings, allege a special relationship with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Sitemaps program — you can do these tasks yourself at no cost whatsoever.

• Be wary of anything resembling a pyramid scheme, where you make commissions by recruiting more participants.

• Some sales pitches use the word "Google" or other trademarks right in their name with targeted phrases like "cash," "pay day," "money," "secrets," "home business," etc. If you can't find it on our list of Google products or on the business solutions page, don't trust it.

• Look for third party verification. Scammers can easily cut-and-paste images to plaster a site with "as seen on TV," "five-star reviews" and the logos of well-known news channels. Products that have really been recommended by experts and fellow users typically contain links from legitimate news sites and multiple user review sites.

• Reserve the same skepticism for unsolicited email about making money with Google AdWords as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators. In general, be wary of offers from firms that email you out of the blue. Amazingly, we get these spam emails too:

"I visited your website and noticed that you are not listed in most of the major search engines and directories..."

• Google is not running a lottery, and we have not picked your email address to win millions of dollars. Don't give out your bank account details via email in anticipation of a big jackpot.

What you can do

• If you've been ripped off, or suspect others are, report the site and file a complaint with the appropriate agency.

• If you come across many sites with duplicate content or common templates intended to direct users to the same product or scheme, please let us know with a spam report.

• If you've been contacted to place suspicious links on your site for money, let us know with the paid link report form. If you have your own website or are in charge of advertising on a site, think carefully before accepting ads or entering into affiliate programs that will lead your users to schemes like those mentioned above.

• If your site's forums or comment sections have been spammed with fake offers of fabulous financial gain, you may need to take steps to fight comment spam. Spammers will take advantage of any user-generated content sections of your site, and will even generate thousands of fake user profiles to try to slip under the radar.

• If you receive suspicious messages that claim to be from Google, these may be phishing attempts. Please report them to phishing@google.com.

Posted by Jason Morrison, Search Quality Team

Special Ghana site for President Obama's visit

In recognition of President Obama's visit to Ghana, we've worked with the Ministry of Tourism in that country on a special site detailing his stops at cultural and historical landmarks using Google Earth and Maps. Read all about it on our Google Africa Blog.

Posted by Karen Wickre, Google Blog Team

Seeing the world with improved Google Search results

As an avid traveler, I know how helpful it can be to see a map when searching for a location on Google. Using our Universal Search technology, we have provided maps in our search results for more than two years. However, as any traveler could tell you, knowing the geographical location of a place is only part of the story. It's often just as valuable to get a sense of what the place is like, and there's no better way to do that than by looking at images of some of its most important sights.

Now, when you search for locations using Google Search, you may see pictures from that place alongside a map. You can click on any of those images to go to the photos layer on Google Maps where you can browse many more geo-tagged photos.

So if you searched for [Paris], you'd see:


Here's [Yellowstone National Park]:


We think this is a great way to get a better sense of a location as well as get a taste of some of the great user-contributed photos that await on Google Maps. We hope you'll have a fun time exploring!

Posted by Lingyun Liu, Software Engineer

Find Creative Commons images with Image Search

Let's say you're a blogger. You've just returned from a trip to New York City, and you're writing a post on New York landmarks. You want to illustrate your travel guide with an image — as the saying goes, a picture is worth a thousand words. It's easy to find images of New York online. But you want to make sure that you don't use images without the permission of their owners, and you can't afford licensing fees for professional photographers.

Today, we're launching a feature on Image Search to help you find images that you can use for free, while respecting the wishes of artists and creators. This feature allows you to restrict your Image Search results to images that have been tagged with licenses like Creative Commons, making it easier to discover images from across the web that you can share, use and even modify. Your search will also include works that have been tagged with other licenses, like GNU Free Documentation license, or are in the public domain.

"New York's Liberty Island - Statue of Liberty and Seagull", David Paul Ohmer, Flickr

This feature also helps artists who want their images to be discovered and reused across the web — on their own terms. Creative Commons licenses allow artists to specify the ways others may use their work. Artists can license their images for general reuse, or for noncommercial reuse only. They can also decide whether or not to grant people the right to modify or remix their images. Once they've chosen to make their work available online under these terms, Google Images helps people start to find and use it.

Shiroi Hane, PicasaWeb

To enable this feature, go to our advanced image search page. Under the "Usage rights" section, you can select the type of license you'd like to search for, such as those marked for reuse or even for commercial reuse with modification. Your results will be restricted to images marked with CC or other licenses. Once you confirm the license of the image and make sure that your use will comply with the terms of the license (such as proper attribution to the image's owner), you can reuse the image. Some of you may already see these options, and we'll be rolling this feature out to everyone throughout the day.

"Red squirrel with pronounced winter ear tufts in the Dusseldorf Hofgarten", Ray Eye, Wikimedia Commons

There's some fine print, of course. This feature identifies images that are tagged with licenses that authorize reuse. You'll still have to verify that the licensing information is accurate. We can help you take the first step towards finding these images, but we can't guarantee that the content we linked to is actually in the public domain, or available under the license.

We believe that we've made it easier for people to find images they can use while helping artists who've made their images available under these licenses to gain exposure for their work. So try it out, and let us know what you think.

Posted by Lance Huang and George Ruban, Software Engineers

Designing useful mobile services for Africa

Last week, we announced a suite of SMS services in Uganda, a country where someone's first experience of the Internet is far more likely to be on a mobile device rather than a PC. We are really excited about this project in part because it is the result of more than a year of true user-centered research and design. We knew we wanted to build useful mobile services tailored to the needs of people in sub-Saharan Africa, but how could we find out what people want from the Internet when they don't have access to it already? What would people who had never used search before want to search for if we gave them a mobile phone and said "Ask any question you like"?

In early 2008 we set out with colleagues from Google.org, Grameen Applab and MTN (a network carrier in Uganda) with this challenge in mind. Our research needed to be able to assess the feasibility of delivering information via mobile in Uganda as well as evaluate the content "appetites" of local people. Since no search engine existed for testing, we did the next best thing: We decided to mimic the experience of using a search engine using human experts.

First, we trained a multilingual team to act as user researchers in 17 carefully selected locations across the country. In each place, they introduced themselves to a cross section of people they met and invited them to participate in a free study that would help create useful services for Ugandans. If the person agreed, the researcher handed them a mobile phone and encouraged them to write a text message containing a question they wanted to know the answer to. (If people had their own phone, we reimbursed them with phone credit.) The text message was then routed to a control room we'd set up in Kampala where a human expert read the text message, typed a response, and sent it back via SMS to the person who asked the question. In the meantime, the interviewer observed and recorded the participant's user experience. This allowed us to record rich qualitative data from hundreds of interviews in just a few days, and to collect quantitative data from hundreds of search queries.

Trying mobile search for the first time

Last week's launch of SMS services in Uganda is the direct result of this research — it's based on listening to what people want and finding a way to get it to them. Our research enabled us to observe first-hand how people instinctively wanted to interact with a mobile phone. We let people select the language they wanted to use. We gained deep insights into the way people formulate their questions and what questions really matter to them. On top of that, we saw the excitement on people's faces when they got their first-ever search results, and we realized that some of the information we could deliver to these users, such as health information, has the power to truly change lives. These new services in Uganda are just one step on the path to providing information to people who have little or no access to the web. This research will help us as we continue to develop more services to increase access to information all around the world.

Posted by Sian Townsend, Mobile User Experience Researcher, and Charles Warren, Mobile User Experience Design Manager