About Me
Tuesday, June 10, 2008
New third parties for the Google content network
About a month ago, we announced that we certified a number of third-party ad servers, rich media ad agencies, and research firms to serve and track display ads on the Google content network. Today, we're adding Atlas and Tumri to our list of certified third parties.
Atlas and Tumri customers can now save time by managing their Google content network campaigns and their other online campaigns through the same application. They can take advantage of more efficient planning, management, and measurement around their ad buy.
Learn more about third-party ad tags on the Google content network.
Friday, June 6, 2008
One Fish, Two Fish, Red Fish, Blue Fish
You may have noticed that Google has a new favicon, the small icon you see in your browser next to the URL or in your bookmarks list. Some people have wondered why we changed our favicon -- after all, we hadn't in 8.5 years(!). The reason is that we wanted to develop a set of icons that would scale better to some new platforms like the iPhone and other mobile devices. So the new favicon is one of those, but we've also developed a group of logo-based icons that all hang together as a unified set. Here's the full set:
The design process we went through was rigorous and interesting, so we thought we would share more of it here. We tried in total more than 300 permutations. It was much harder than we thought at first. We wanted something distinctive and noticeable, so we aimed toward transparency or semi-transparency, so the image would have a more distinctive noticeable shape than just a block. We wanted something that embraced the colorfulness of the logo, yet wouldn't date itself. Since we don't really have a symbol that means Google, we felt it best to work with the logo and letters within it. Our design team tried literally hundreds of approaches. You can see some of our explorations here.
By no means is the one you're seeing our favicon final; it was a first step to a more
unified set of icons. However, we really value feedback from users and want to hear your ideas that we may have missed. If you have your own notions about the Google favicon, please send them to us. We'll do our best to work them in, and maybe your idea will be the one that people see billions of times per day.
Opening our doors in Lenoir
Whether you're shopping for shoes, planning a trip or watching a funny video, you probably don't think much about where that website you're on actually "lives." Though they seem just to exist in some "cloud" out there in "cyberspace," all websites are actually hosted on computers, similar to the one you have at home or work. But millions of websites processing terabytes of data every day -- all of those shopping and video queries -- require much more than a single machine, and they need to be housed somewhere. While some webmasters may run their website off of a small server in their basement, more commonly websites are run off of a stack of computers (a server rack), which lives in a warehouse-type building called a data center. Almost any company that stores or processes information either owns data centers or leases space in them, including banks, insurers, airlines and of course, technology companies. To process the millions of searches, emails, documents and more that come across our servers every day, and to keep all of our services both fast and reliable for our users, we require significant computing power, and have invested heavily in servers and data centers across the world.
On May 21st, an official ribbon-cutting ceremony marked the opening of our newest data center in Lenoir, North Carolina. The Lenoir facility has set a precedent for Google community involvement: hundreds of our closest friends -- the citizens of Caldwell County -- came on site for what we called a "Googley BBQ." Along with pulled pork from the locally-acclaimed Hannah's, attractions included Google-colored snow cones, cotton candy, a local cover band, Google demo stations, a "Meet-a-Googler" tent, and a kiddie area with face painting, stickers, crafts, and (of course) a bouncy house in Google colors.
Lenoir sits in the heart of Caldwell County, which is known for its spectacular views of the beautiful Blue Ridge Mountains, its close-knit communities, and its hard-working citizens, and is along the famous "20 miles of furniture" on N.C. highway 321. Though many furniture industry jobs in the area have been lost in recent years, now technology companies are moving to the region, and a focus on technology education is helping to usher Caldwell into the 21st century.
Several speakers at the ribbon-cutting, including the Mayor of Lenoir, David Barlow; County Commissioner Herb Greene; and the Governor of North Carolina, Mike Easley, voiced this sentiment, each hopeful that other technology companies will consider Google's presence and set up shop as well. What's not to love about an area with a beautiful landscape, a home-town feel, and such a wonderful and welcoming community? Yeah, we couldn't find anything either.
Lenoir Googlers are still floating on at least cloud seven or eight about playing host at our new site. We couldn't have done it without the local firefighters, police, Chamber of Commerce and government representatives who went out of their way to make sure everyone had fun that day -- helped, of course, by the hundreds of folks who joined us in celebrating. But what's more, we are excited that we will soon be bringing this newest data center online, as another step to ensure that our services remain lightning fast and nearly 100% reliable, no matter where on the planet you may be.
Here's a photo album from the day:
Get your transit schedules and directions with Google Maps for mobile
What with everyone thinking about ways to save on gas and avoid driving, one obvious tactic is to take public transportation. With that (and the environment) in mind, we continue to work with public transportation agencies to get bus and train schedules, and integrate this information into Google Maps. We just launched transit directions in Google Maps for mobile so that you can get transit directions while you're out and about in more than 50 cities worldwide. Right now transit directions are available on the latest Google Maps for mobile release on BlackBerry and many Java-based phones. We'll be adding support for other phones shortly.
To see how it works, read more on the Google Mobile Blog, and watch this demo:
Thursday, June 5, 2008
Explore Walt Disney World® Resort in 3D
Last May, Eric Schmidt and I met to talk about The Walt Disney Company’s focus on technology. We started to explore innovative ways we could work together to bring one of the world’s most magical destinations to Google Earth’s millions of users… and how our guests could be a mouse-click away from visiting the place where dreams come true.
The result is Walt Disney World® Resort in 3D, an interactive, virtual Walt Disney World completely recreated on Google Earth. This revolutionary project features 3D models of our four Orlando theme parks and more than 20 of Disney’s Resort hotels. Incredible in scope -- containing over 1,500 3D models -- Walt Disney World Resort in 3D is the most detailed 3D rendering undertaken on Google Earth to date.
From the summit of Space Mountain® to the watery confines of the Pirates of the Caribbean®, we invite you to explore the Walt Disney World Resort in Google Earth. It’s the next best thing to being there.
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